Main sponsor for the Norwegian Biathlon Federation

Ice has signed an agreement which makes the company the main sponsor for the Norwegian Biathlon Federation and the national teams.

Ice has also entered into a separate partnership agreement with the world’s best biathlete, Johannes Thingnes Bø (pictured)

It is a two-year agreement, with undisclosed value.

This is ice’s first sponsorship, which offers great brand visibility and recognition in valuable segments

Skiskytter

Johannes Thingnes Bø (left), Eivind Helgaker, CEO of ice (right). Photo: the Norwegian Biathlon Federation