Ice launches "iceUng"
Ice launches iceUng (English: “Ice Young”), a new mobile phone subscription with large data package available to people under 24 years of age
For NOK 249 per month, customers under 24 years of age benefit from 10 GB of data in Ice’s own network, Ice+ as well as free speech, SMS, MMS and rollover data included. Users can also upgrade to Data Freedom with 1,000 GB data for an additional NOK 99.
“We have this year introduced a number of products that challenge the established mobile players and push prices down to consumers’ benefit. First we launched Data Freedom in February, followed by the first free subscription for kids, iceJunior, in June. When we now launch iceUng, it reconfirms that ice’s new mobile network drives increased competition in the Norwegian mobile phone market,” says Eivind Helgaker, CEO of Ice Group.