Ice launches handset as a service product

4 September 2019 – Ice in Norway today launches MobilBytte”, which is its first handset as a service product. While similar products are established in the market, ice offers lower monthly cost and better insurance coverage included in the cost.

“Today’s launch of MobilBytte follows a number of other exciting product launches from ice this year. From ‘Data Freedom’ with 1000 GB data included to a free mobile phone subscription, ice is challenging and changing the traditional mobile industry to the benefit of customers. Ice’s ‘MobilBytte’ product is another step on the right direction and there is no doubt that customers get best value for money with us,” says Eivind Helgaker, CEO of Ice Group.

The MobilBytte product in brief:

  • Insurance cover against cracked screens and other damages
  • Non-binding subscription
  • No start-up cost
  • Fixed, low monthly cost
  • 30-month contract period
  • Swap your mobile handset for free every 18 months, if you want to
  • Lower monthly cost and insurance included

In addition to offering customers value for money, it is also important for ice to have a solid insurance included in the fixed monthly fee. Ice is the only operator in Norway that has insurance cover against cracked screen and other damages included in the price, regardless of what type of handset or subscription the customer chooses. If the handset suffers from everything from water damage to a cracked screen, the insurance will cover it. The low insurance deductible also remains unchanged for up to three accidents per year.

“Both price and insurance are important to customers, but MobilBytte is also designed based on extensive market research that among other things show that the majority wants to keep their handset for longer than the 12 months that has been the standard solution for comparable products in the marketplace. A longer handset retention period is more sustainable, while it also contributes towards reducing the fixed, low monthly price,” Helgaker concludes.

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