In Asia, ice group’s focus is on emerging markets. Today, ice group, through our local partners, holds licenses in the Philippines and Indonesia. The characteristics of these markets can be summarized as follows:
Low fixed line internet penetration
High social media consumption: demand for data consumption driven by young and large population and their need to be “connected”
High internet café usage
Large geographical areas – expensive to provide coverage with high frequency network
Rapid growth in e-commerce businesses
As in Scandinavia, the cornerstone of our international expansion plans is the utilization low frequency bands that provide superior geographical and indoor coverage plus significant cost advantages (both capex and opex). This enables us to produce high quality data access cost efficiently.
ice group aims to build complementary networks to major telecom operators, with focus on 4G technology. We aim to capitalize on the cost advantages that low frequencies offer as lower frequencies have longer reach and require fewer base stations, resulting in lower break-even costs and thereby justifying investments in low ARPU markets. Such networks are ideally suited for rural areas and markets with underdeveloped telecom services, thereby enabling ice group to satisfy the pent-up demand for data consumption in developing countries.